Our strategy and corporate culture
In a context of transformation of our industry, it is more important than ever to re-affirm our purpose, what we stand for and what we aspire to be. Our vision, our mission and our values aim at inspiring our decisions and actions to lead the bank for a changing world.
An integrated Group and European leader
The capacity to serve a diversified client base is at the heart of BNP Paribas’ business model. The Group serves nearly 32 million individual customers and 1 million professionals, entrepreneurs, small and medium-sized enterprises and large corporate clients in its retail-banking networks. In addition, BNP Paribas Personal Finance has more than 20 million active customers.
With global reach, coordinated business lines and proven expertise, the Group provides a full range of innovative solutions adapted to client needs. These include payments, cash management, traditional and specialised financing, savings, protection insurance, wealth and asset management as well as real-estate services. The Corporate & Institutional Banking division offers clients access to the capital markets, securities services, cash management, fixed income and foreign-exchange products, structured-finance solutions as well as advisory and risk-hedging solutions for all asset classes. With a presence in 75 countries, BNP Paribas helps clients to grow internationally.